Emma Hill took a leap of faith and opened Isla Clothing one and a half years ago. Originally from PEI, Emma lived in Nova Scotia for about eight years. While there, she shopped at many boutiques and realized women’s clothing boutiques were a rare commodity in Charlottetown. A fashion lover, Emma’s goal was to bring boutique brands from all over Canada, that you typically couldn’t find in PEI, to her little shop in the Confederation Court Mall. Emma praises Debra Wellner (from Chameleon’s Hanger), who supported her to go for it, and pursue her dreams!
Emma loves running her own store, and having the freedom to choose what products she sells, it gives her an opportunity to try out new things and ultimately see the rewards of her decisions at the end of the day. Right now, her favourite items at Isla are loungewear, because it’s cozy but still very stylish, so it’s perfect for people working from home.
Like many, Isla Clothing had to readjust very quickly when everything shut down due to the pandemic. Emma started using Instagram to sell her clothing, personally delivering the orders to her customer’s houses and finding new ways to just make it work! Now Isla Clothing offers an online store as well as the downtown boutique.
One of Emma’s favourite parts about owning a business in the mall is the people; the opportunity to build relationships with customers and other merchants, like Chameleon’s Hanger, Uptown Shoes and the Kitchen Store!
If you’re looking to add some super stylish, fun, pieces to your wardrobe, Emma can certainly help you out. Stop by and see her at Isla Clothing!